I’m Alison Outred, a fully qualified, experienced coach based in Marchmont, Edinburgh. I work with people as unique human beings to get the results they want in their professional and personal life.
In addition to a BA (Hons) Business Studies and a CIM Diploma in Marketing I also hold a Diploma in Corporate and Executive Coaching (with Distinction) and a Certificate in Personal Performance Coaching, both from The Coaching Academy.
I am also a certified Mind Detox and EFT practitioner.
Career background …
I have worked in training and development for over 20 years, the last nine running my coaching consultancy, Bright Thinking, the previous ten with financial services company, Aegon, as a training consultant and management development coach, and four running my own IT Training consultancy.
During that time I have helped literally thousands of people, across a wide variety of businesses, to develop their skills, but it’s only since I started doing 1-2-1 coaching in 2006, that I feel I really started tapping into people’s potential and making a real difference.
I spent my last three years with Aegon, coaching managers as part of a wider management development programme, and was amazed at how effective coaching was at helping people resolve their day to day issues – usually around dealing with people, work/life balance, career direction and confidence. I have since spent the last nine years coaching private clients on many of the same issues and, whether its for business or life, coaching is still the most effective personal development and change tool I’ve come across.
My journey …
From a personal perspective, coaching has also had a massive impact on my life and has been the main driver in my transformation from the stressed, jaded person I was 14 years ago to the relaxed, happy person I am now. When I hit my late thirties around 2004/5, I realised I wasn’t happy with my life. I was bored with my job, stressed and had terrible road rage. I had everything I thought I wanted, a nice home, a good career, a great social life, romance, but something was missing.
Thinking that I just needed a career change, I set about researching different options and reading self-development books and that’s when I discovered coaching as a self-development tool and a career in its own right. Talk about a Eureka moment! I was half an hour into my first ever coaching course when I realised that it was the career for me and, through coaching I feel like I have found myself and a renewed sense of purpose in my life. Like everyone, I still have my off days but I feel like I’m me again which is wonderful.
It has been obvious throughout this process that my experience is not unique. I speak to people every day who are disillusioned at work, who feel stressed and anxious and want to slow down but don’t feel they have a choice. I see people who have been made redundant, people who have walked away from huge salaries because they want a life, and amazing, clever, beautiful, people who lack confidence or believe they are not good enough in some way.
Whatever the problem, coaching helps. I watch clients visibly relax, grow in confidence and self-awareness and become more contented and peaceful during the coaching process – and that’s before their goals have even been achieved.
It is truly a privilege and an honour to be part of that process. As Shakespeare once said..
“This above all, to thine own self be true”.
My sentiments exactly…..